Daisy Roots Movement - Website Copy

Daisy Roots Movement is a junglist dance school based in London and Norwich that is currently going up for funding from the arts council.



The Brief

As they were applying they they needed to meet certain criteria, including having a website, to send off their application. I was briefed on designing the copy for their new website that can be used for the application as well as to promote their services on Google.



The Solution:

Their about page was created to tell the story of the Daisy Roots Movement and promote their jungle-inspired dance classes. safe, sober space for young persons in London and Norwich. The aim is to give as much information on DRM, their classes and the opportunities to perform on one page that was easy to read.



On the What We Do page we were able to go into more detail on the performances as we used their high-res sizzle reel to promote their skills.



This website will be a part of the bid application so needed to tell the majority of viewers what they did without being complicated or too wordy.



By re-using keywords I have made it the first Google search term when looking for jungle dance classes in London and When Daisy Roots is searched it comes up on the first page.



You can see full website copy at: https://www.daisyrootsmovement.co.uk/