Moanalisa - Copywriting - Product Descriptions

www.moanalisa.co.uk is a UK-based sex toy company that wanted help with its rebrand. Wanting to highlight female pleasure they focused on creating a range of products that were named after powerful female figures in mythology and history - helping their customers gain confidence with their sexual liberation and freedom.

You can see their full list of products at www.moanalisa.co.uk

The Brief

The brief was to create a series of engaging stories and product descriptions for over 50 products launching throughout 2022 and 2023.

The Problem

Keeping with the brand guidelines each product was requested to be named after a historical or mythological figure like the rest of their product line.

The Solution

Researching mythology and historic persons who were known for pleasure, sexuality and eroticism I created a list of names for new products.

In the copy for the product description, I created a story for each product using the myths as a basis and combined it with giving relevant product features to create a product description that caught the attention and left the customer feeling they knew what they were buying.