EBB Strategic is a dynamic website design and development project that I worked on during my time at Zacht Studios. We were tasked with creating a comprehensive branding, presentation deck, and website for a sales and marketing company catering to start-up and scale-up companies, I led the marketing website phase from conceptualisation to development, contributing insights to the branding brainstorming process.

CLIENT: EBB Strategic

SERVICES: Figma UI design & Webflow development

EBB Strategic, a strategic sales and marketing firm, focuses on refining start-ups' needs to determine effective leadership and ensure overall success. Their mission is to drive resilient, predictable, and scalable growth through innovative sales and marketing strategies. With a brand personality envisioned as "the friend you call when times are tough," resilient, performance-driven, innovative, yet reliable and energetic, the founder commissioned Zacht Studios to bring this vision to life. My role focused on designing and developing the marketing website, from Figma wireframes to the final development on Webflow.

In the research and discovery phase, I collaborated with my colleagues to find inspirational imagery that laid the foundation for EBB Strategic's branding. The resulting three concepts—Moving Parts, Calm Collected but Sharp, and Lively Colour, Bold Data—were presented to the client, with their preferred choice being Lively Colour, Bold Data.

Further exploration during the discovery phase included sub-options for the chosen concept, leading to the selection of Text Bold as the preferred brand expression. I played a key role in developing hero homepage designs, focusing on bold colour choices, font selection, and dynamic grid structures, ensuring each subheading had a unique visual identity.

As the project progressed to the web UI design phase, I drew inspiration from the brainstorming session and the selected subheading concept (Text Bold). Using Figma, I experimented with type, font-weight, and font-size to ensure a visually appealing yet informative layout. I incorporated grid-like structures to organise extensive content, emphasising simple layouts with bright colours and playful elements.

Transitioning to the development phase, I opted for Webflow to provide the client with easy post-launch upkeep capabilities. The platform's recent upgrades has streamlined responsive development, allowing for efficient content integration.

The deployment phase was completed after I stopped working at Zacht Studios. This was handled by my former colleagues.

In conclusion, EBB Strategic highlights my ability to translate a client's vision into a vibrant and functional website. The project enhanced my skills in branding, UI design, and development using Webflow. The collaborative process during the R&D phase to the individual process during design, development & deployment, reaffirmed the importance of adaptability and creativity in delivering tailored solutions. Overall, this experience significantly contributes to my expertise in crafting engaging and effective online platforms.