ESTART Healthcare Clinic Brand Identity and Film

ESTART is an aesthetic clinic built on three words: aesthetic, art and health. I designed an identity that brings the three together in one calm, confident system. It reassures patients the moment they walk in, and treats beauty as a form of self-care rather than vanity.

Role: Art Direction & Brand Identity Scope: Logo, typography, colour, pattern, stationery, uniforms, signage, advertising, brand film

The 15-second brand film opens with the symbol drawn as a single line, then moves through the concept, the moodboard, the colours taken from nature, uniforms, posters, badges and business cards, and closes on the mark again. Every cut lands on the beat.

Three overlapping circles carry the whole idea. Each word is a field of its own, and the clinic lives where they meet. The same circle later becomes the core of the symbol and the pattern.

The mood is soft, natural and bright: skin, flowers, sky and movement. The palette is taken straight from nature, with tree green, sky and sand turned into deep teal, mint and warm sand. Together they feel clinical and clean, but never cold.

The symbol is one continuous line that curls inward like a petal or a fingerprint, a quiet sign of personal care. It sits next to a clean, light wordmark. Deep teal, mint and sand give the logo three calm backgrounds, and Acumin Pro carries every message across its full range of weights.

The circular symbol repeats into a flexible pattern for packaging, folders and wall graphics. Large, cropped pieces of the mark run off the edge of the page, so even a plain document feels like ESTART.

Letterheads and documents use generous white space, a clear grid and a small teal accent, so every patient letter feels calm and professional.

A solid teal side with the logo, and a light typographic side with the contact details. Simple, elegant and easy to read.

Debossed on white paper or printed in teal, the mark relies on small tactile details that speak of precision and quality.

Staff badges and uniforms carry the symbol in a subtle way. The team looks clean and professional, and the brand stays consistent from the reception desk to the treatment room.

Street posters and digital screens pair calm portraits with deep teal and the short line "Aesthetic. Art. Health." The clinic feels trustworthy at first glance, even to someone walking past.

Identity, art direction and brand film by Mehmet Kırlangıç. Film music generated with AI.