A 17-second brand film for TUAR, the new artist identity of DJ and producer Karl Marcus.
The mark is three nested triangles with a custom angular wordmark. The film shows the sign flickering on like neon, mark and type construction (0°/60°/120° and 45° grids), the neon green palette, then the identity on vinyl, release artwork, wristbands, stationery, merch, social posts and a flatlay. 36 beats, every cut on the beat.
Delivered in 16:9 and 9:16 at 30 fps.
My role: brand identity, art direction, motion design and editing.
Credits: product scenes use third-party mockup templates. Music generated with Google Lyria 3.
0 likes · 0 views · Nov 14, 2026
Brand film for TUAR, a new artist name I designed for DJ and producer Karl Marcus for Europe's stages.
