INADI: Rebranding for Inclusion and Human Rights

Strategic Palette & Typographic Accessibility. The color selection balances institutional gravity (deep purple) with approachability and diversity (vibrant pinks and blues). This high-contrast palette ensures visual accessibility—vital for public service information—while the orange emphasizes action and key messaging. The typography, using Heading Now and Roboto, was chosen for its modern clarity, legibility, and versatility across digital and print media, reinforcing a trustworthy and inclusive communication standard.

A Unified Voice Against Discrimination. This array of campaign visuals demonstrates the brand's adaptability and directness. Using the core color palette and bold typography, these pieces deliver clear, actionable messages like "Estamos Acá," "No Te Calles, Denuncia," and "Decí No." The design strategically combines striking photography with powerful text overlays, ensuring the message resonates strongly across diverse public contexts and encourages active participation in the fight for human rights and non-discrimination.

Activating the Message. These mockups demonstrate the widespread application of the INADI campaign across urban environments. The use of high-contrast colors and bold, clear messaging ensures maximum legibility and impact in busy public spaces. This strategic placement makes the Institute's presence felt, successfully transforming sensitive calls-to-action ("Denuncia," "Alzá la Voz") into highly visible and unified public communication aimed at driving social change and citizen action nationwide.

Editorial Design for Social Dialogue. This visual showcases the design application in INADI's editorial content, specifically the "Inclusive" magazine. The typography and layout strategy were designed to handle dense informational text while maintaining the brand's commitment to accessibility and engagement. The use of striking photography and clear visual hierarchy ensures complex topics like racism and human rights are presented with authority, clarity, and an inviting tone for broad readership.

Digital Accessibility & User Support. This visual showcases the responsive design across mobile platforms, ensuring the INADI message and support tools are accessible anytime, anywhere. The application integrates the brand's high-contrast colors and clear typography into the mobile interface and social media assets. From crisis support ("Asistencia a la víctima") to educational graphics, the design guarantees that the Institute’s critical mission resonates clearly and consistently across all digital channels and screen sizes.

Scaling the Brand Identity. This visual demonstrates the comprehensive scalability of the INADI brand across all touchpoints. The design system maintains a unified, high-impact presence, from formal documents (letterhead and business cards) and the digital portal, to mobile units (branded vans) and staff apparel. This consistency is essential for an institutional brand, ensuring the message of inclusion and non-discrimination is clearly and professionally communicated wherever the Institute operates.

The strategic rebranding of INADI was an exercise in designing for social urgency and institutional trust. The comprehensive visual system—from the core identity and accessible color palette to its scalable application across digital platforms, public campaigns, and official documentation—successfully provided the Institute with a modern, unified, and powerful voice. This ensures INADI's critical mission of promoting human rights and non-discrimination is communicated with clarity, empathy, and maximum impact across the Argentine territory.