Coctel Company | Strategy & Timeless Identity

This identity was engineered to position Coctel Company at the elite level of the private events sector. The visual strategy relies entirely on a monochrome palette—black and white—which serves as a powerful declaration of discretion, seriousness, and timeless luxury. This deliberate absence of color ensures that the user's attention is focused exclusively on the quality of the service and the sophisticated form of the brand itself.

The core identity features a custom-designed monogram and a highly refined serif typography, giving the brand a historical yet contemporary feel. Every design decision, from the construction grid of the logo to the modularity of the secondary marks, was made to create a coherent and high-end system. This rigorous approach ensures the brand maintains impeccable coherence across all touchpoints, whether it is premium printed collateral or motion graphics used for digital promotion. The resulting identity is a flexible, upscale system built for sustained brand growth and perceived value.