Encuentros en el Gaumont
Joaquin Cardelli
Defined Color Palette: Strategic development of the visual identity's color palette, balancing the institutional look of INCAA/Gaumont with the cinematic and conversational tone of the event.
Pre-Screening Cinema Holding Graphic: Design of the on-screen visual asset displayed before the film, setting the atmosphere and introducing the event branding to the audience.
Guest Presentation Screen Design: On-stage visual assets designed to introduce the film directors and actors during the live Q&A sessions, ensuring clarity and prominence.
Core Social Media Publication Templates: Creation of adaptable templates for promotional posts, optimized for high visibility and engagement across key social platforms.
Full Suite of Social Media Formats: Adaptation and optimization of all visual content across the full spectrum of social media formats, ensuring brand consistency across different aspect ratios.
Animated OOH (Out-of-Home) Banner Advertising: Design and animation of public-facing digital banners for placement on street media, driving audience awareness and attendance.
Cinema Marquee Design and Visual Mockup: Design proposal for the iconic Gaumont cinema marquee, translating the event's identity into a high-visibility physical asset.
Social Media Stories and On-Site Talent Promotion: Creation of vertical assets and templates specifically designed for engaging Instagram/Facebook Stories, often featuring the participating actors/directors on-site.
The "Encuentros en el Gaumont" project was a cultural and cinematic promotion cycle held at the iconic Gaumont Cinema in Buenos Aires, a venue operated by the National Institute of Cinema and Audiovisual Arts (INCAA).
The initiative was strategically designed to elevate the viewer's experience, transforming the simple film screening into a highly engaging event focused on direct contact and debate. After each showing, the audience had the unique opportunity to participate in open Question and Answer (Q&A) sessions with the films' directors and actors themselves. This format aimed to foster an intimate connection between the audience and the creators, allowing attendees to delve deeper into the creative process, authorial intent, and the context of the works.
My role as a designer focused on creating a visual identity that successfully balanced the institutional gravitas of INCAA with the warmth of the cultural encounter. This ensured effective, cohesive promotion across all critical touchpoints: from the cinema marquee and animated Out-of-Home (OOH) banners, to dynamic on-screen templates for guest presentations and the engaging social media stories.
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Posted Nov 3, 2025
Cultural Film Series (INCAA/Gaumont). Visual identity and OOH/Digital promotion for Q&A events with directors and actors, fostering direct audience engagement.
