Fully AI-Generated Videos w/ Manual Editing for Viral Marketing

BlondeWaterfall – a real estate media company that transforms standard property photos into stunning, cinematic 3D walkthroughs. Their service saves agents time, money, and helps listings stand out on social media — all without filming in person.

BlondeWaterfall approached me with a clear mission:

Ads that don’t look like ads. The founder wanted videos that could go viral organically, blending entertainment with marketing.

Focus on outcomes, not the product. Instead of selling “3D edits,” the goal was to highlight the real results for agents — going viral, standing out, attracting more leads, and selling homes faster.

Clarity & Structure. The brand had creative prompts and a PDF playbook but needed someone to translate that into actionable, polished ad concepts that could be executed.

I stepped in as a creative strategist + editor to bridge the gap between their vision and execution.

Deep Research & Alignment. I studied BlondeWaterfall’s creative guidelines, audience insights, and founder feedback to ensure every idea matched their tone.

10 Distinct Ad Concepts. Developed a set of cinematic and property-first concepts (not UGC-style), each with:

Execution Flexibility. Highlighted which concepts could be produced purely with CGI/AI tools and editing, and which would optionally benefit from real people filming. This gave BlondeWaterfall options depending on production resources.

…and 7 more, each designed to hook, escalate curiosity, and finish with brand recall.

BlondeWaterfall received 10 polished, viral-ready ad concepts tailored for cinematic execution.

Each idea was aligned with their creative philosophy (organic, not ad-like) and their outcome-driven brand positioning (agents go viral, not just “better photos”).

The client now has a repeatable playbook of ads that can be produced quickly, with flexibility between fully CGI workflows and optional UGC-style add-ons.

Creative strategy

Concept development (10 ad scripts)

Ad structure + storytelling based on viral marketing psychology

Guidance on production feasibility (AI/CGI vs. filmed elements)

Concept generation + scripting: ChatGPT (as a collaborator)

Visual direction: MidJourney / Runway (for mockups & reference frames)

Video editing: [Insert your editing tools here]

This project shows how storytelling + structure can transform a technical service into an emotional, viral-ready brand. Instead of “selling edits,” we sold the dream of agents going viral, standing out, and winning more listings.