Fully AI-Generated Videos w/ Manual Editing for Viral Marketing
Socialisser | Social Media Marketing, Video Editing, UGC Production & Paid Ads ✦
Client
BlondeWaterfall – a real estate media company that transforms standard property photos into stunning, cinematic 3D walkthroughs. Their service saves agents time, money, and helps listings stand out on social media — all without filming in person.
Challenge
BlondeWaterfall approached me with a clear mission:
Ads that don’t look like ads. The founder wanted videos that could go viral organically, blending entertainment with marketing.
Focus on outcomes, not the product. Instead of selling “3D edits,” the goal was to highlight the real results for agents — going viral, standing out, attracting more leads, and selling homes faster.
Clarity & Structure. The brand had creative prompts and a PDF playbook but needed someone to translate that into actionable, polished ad concepts that could be executed.
Solution
I stepped in as a creative strategist + editor to bridge the gap between their vision and execution.
Deep Research & Alignment. I studied BlondeWaterfall’s creative guidelines, audience insights, and founder feedback to ensure every idea matched their tone.
10 Distinct Ad Concepts. Developed a set of cinematic and property-first concepts (not UGC-style), each with:
A viral-ready hook (≤3 seconds).
A single pain point per ad (Time, Money, or Standing Out).
A “proof beat” transformation (showing before/after without UI).
Clear brand memory cadence (early mention, mid reveal, closing lockup).
Execution Flexibility. Highlighted which concepts could be produced purely with CGI/AI tools and editing, and which would optionally benefit from real people filming. This gave BlondeWaterfall options depending on production resources.
Example Concepts
The $400k House That Looked Like $4M
Bland MLS photo slams into a cinematic 3D walkthrough.
Pain Point: Standing out.
Proof: Before/after transformation.
Two Realtors, Same House
Split screen: One uses static pics, the other uses BlondeWaterfall.
Pain Point: Losing listings to competitors.
Proof: Side-by-side walkthrough.
From Crickets to Calls
Empty inbox fills with showing requests after a BlondeWaterfall edit.
Pain Point: Leads.
Proof: Listing photo → cinematic video.
…and 7 more, each designed to hook, escalate curiosity, and finish with brand recall.
Outcome
BlondeWaterfall received 10 polished, viral-ready ad concepts tailored for cinematic execution.
Each idea was aligned with their creative philosophy (organic, not ad-like) and their outcome-driven brand positioning (agents go viral, not just “better photos”).
The client now has a repeatable playbook of ads that can be produced quickly, with flexibility between fully CGI workflows and optional UGC-style add-ons.
My Role
Creative strategy
Concept development (10 ad scripts)
Ad structure + storytelling based on viral marketing psychology
Guidance on production feasibility (AI/CGI vs. filmed elements)
Tools Used
Concept generation + scripting: ChatGPT (as a collaborator)
Visual direction: MidJourney / Runway (for mockups & reference frames)
Video editing: [Insert your editing tools here]
Key Takeaway
This project shows how storytelling + structure can transform a technical service into an emotional, viral-ready brand. Instead of “selling edits,” we sold the dream of agents going viral, standing out, and winning more listings.
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Posted Sep 13, 2025
How I created 10 viral ad concepts for BlondeWaterfall, turning static real estate photos into cinematic 3D videos that sell.
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