User-Generated Content Ad Campaigns

Portfolio project

Socialisser | Video Editing, Content Production, Paid + Organic Marketing, Seo Campaign & UGC Production ✦

Client: JoyfulExperience.uk Industry: Experience-Based Gifting / E-commerce Platform: Facebook & Instagram (Meta Ads) Scope: UGC-Style Video Ads (x5 videos)

🧠 Objective: JoyfulExperience.uk needed scroll-stopping UGC video ads that could boost their Meta ad performance and drive sales of their unique gifting experiences. The goal was to increase engagement, improve click-through rate (CTR), and reduce cost per acquisition (CPA).

🎬 What I Delivered:

5 performance-optimized UGC-style videos tailored for Facebook & Instagram ads

Strategically tested multiple hooks and CTA angles

Edited in fast-paced, emotional, and visually engaging formats

Delivered multiple formats for A/B testing

Ongoing Project