Official Video Editor – Video Ads for Web3 (Farcaster)
Socialisser | Social Media Marketing, Video Editing, UGC Production & Paid Ads ✦
Project: Farcaster – Web3 Paid Ad Launch Campaign (with Justin Colon)
As the official content creator, I partnered with Justin Colon to produce our first paid ad campaign video for Farcaster, a decentralized social protocol.
My role focused on scripting, editing, and optimizing a native-style short-form video tailored for paid performance on platforms like X (formerly Twitter) and Instagram. The video blended Web2-friendly pacing with a Web3-native tone — helping introduce Farcaster’s mission to new users unfamiliar with the space.
Results (early campaign test):
🚀 62% increase in user sign-ups in test regions
📈 Boosted platform awareness among creators and builders
🔁 Strong engagement and share rate from targeted Web3 audiences
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Posted Jul 12, 2025
Created a paid video ad for Farcaster with Justin Colon, helping boost user sign-ups by 62% in early-stage tests and increase platform awareness.
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Timeline
May 12, 2025 - May 16, 2025
Clients
Farcaster
