Repurposing Zoom Meetings into High-Converting Video Ads

Socialisser | Video Editing, UGC Production & Paid Ads ✦

Video Editor

Zoom

Marketing

Client: Cavela

Project Type: Video Repurposing & Ad Creative Development

Role: Video Editor, Creative Strategist

Objective

Cavela wanted to maximize the value of their recorded Zoom meetings by transforming them into effective ad creatives and marketing content. The goal was to diversify their video assets, create scroll-stopping hooks, and drive stronger engagement and conversions across social media and paid campaigns.

Process

Content Review & Selection

Carefully reviewed Cavela’s Zoom recordings to identify strong soundbites, client testimonials, and informative segments.

Creative Repurposing

Repurposed long-form meetings into short, engaging videos optimized for ads.

Developed multiple variations of the same video to test performance — changing hooks, length, sounds, and visual styles to keep each one distinct.

Diversification

Ensured no two videos looked or felt the same, even when sourced from the same material.

Added strong visual elements, engaging subtitles, and platform-native formatting (TikTok, Instagram Reels, Facebook Ads).

CTA Development

Crafted an effective Call-to-Action tailored for Cavela, encouraging conversions while staying natural to the content.

Results (Trial Project / Draft Stage)

Delivered the project 3 days ahead of the deadline.

Produced a set of diverse ad-ready video assets from existing Zoom content.

Provided Cavela with reusable content that reduces production costs and maximizes ROI.

Created a clear pathway for scaling ads with UGC scripts and additional content ideas.

Next Steps

To further boost ad performance, I suggested incorporating UGC-style videos with scripted hooks and CTAs. UGC has been proven to drive trust, authenticity, and higher returns on ad spend compared to purely polished content. This approach would be the natural next step for Cavela to scale.