Social Media/Content Strategist/Growth Marketing Consultant

Client: Roster (Freelancing Platform) Role: Strategy Consultant (Website Optimization, Social Media, and Philippine Market Entry) Project Duration: Short-Term Sprint – 1 Week Channel: Organic Social Media + Community Activation

🧠 The Challenge

Roster, a growing freelancing platform, was looking to expand into the Philippine market and onboard quality Filipino freelancers onto their site. Despite having a live platform, they were struggling with:

The CEO of Roster personally reached out to me to consult on growth strategy, with a specific focus on website optimization, social media, and content positioning to penetrate the Philippines market fast and effectively.

🚀 My Strategy & Execution

I led a 360° sprint consultation and execution, which included:

✅ Website Optimization Review: Advised on tone, messaging, and visuals to better resonate with Filipino freelancers. Localized the value proposition and simplified the onboarding flow.

✅ Content Strategy: Created an organic social media post that directly addressed Filipino freelancers’ pain points and curiosity around foreign freelance platforms.

✅ Community Hacking: Leveraged trust-based tactics and positioned Roster as an opportunity gateway — not just a platform — which deeply resonated with the Filipino market.

✅ Student Pipeline Activation: My approach also organically tapped into the student segment, identifying a sub-market eager to learn and earn through freelancing.

📈 The Results (within 3 days)

🔥 120 Filipino freelancers signed up organically through my strategy

🌍 300,000+ website clicks driven with zero ad spend

📢 1 viral organic post reached hundreds without paid traffic:

📣 Sparked community conversations and created a short-lived viral moment around "foreign freelance opportunities" in the Filipino online space

🧭 Outcome & Learnings

Although the momentum slowed due to a lack of internal follow-up from the platform, the experiment proved the high potential of the Philippine market and the power of hyper-localized messaging + organic content. The groundwork I laid continues to drive sign-ups passively through my personal referral link — validating the strength of the strategy.

Growth Strategy

Market Penetration (PH)

Organic Social Media

Community Activation

Content Strategy

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