Short-Form Video Editor for Organic Marketing | Rosso Art School

Client: Rosso Art School Role: Video Editor & Content Strategist Platform: Instagram Reels Duration: Ongoing (Started June 2025)

Rosso Art School is a visual art brand led by a fine artist with over 170K followers on Instagram. Their mission centers around empowering women through art, celebrating diversity, and sharing the painting process in a raw, meaningful way.

I was brought on to handle post-production — editing long-form raw footage (1–2 hours) into 25–30 second Instagram Reels that are optimized for engagement while staying true to the brand’s aesthetic.

Edited Reels from Raw Footage: Selected key moments from long painting sessions, studio clips, and process footage to create tight, compelling short videos.

Applied Visual Strategy: Maintained consistency in tone, pacing, and color grading across all videos to match Rosso’s artistic brand and messaging.

Trend-Aware Cuts: Designed each reel around what works in the current art niche — clean visuals, immersive process shots, no captions, strong opening hooks.

Sound Integration: Used subtle studio audio and trending music to enhance viewer retention and emotional connection.

Canva

CapCut Pro

Meta Business Suite (for insights and strategic planning)

Instagram Insights

Through strategic post-production, the content became more structured, visually cohesive, and better aligned with audience behavior on Instagram. These reels performed significantly better in terms of saves, shares, and watch time — all without needing captions or hard-selling.