Content Strategy & Video Editing for Content Creators

Client: Gabriella Recalde Role: Video Editor · Scriptwriter · Content Researcher Platform: Instagram & TikTok

🧩 Overview:

Gabriella Recalde, a creator with over 200K followers, needed help revamping her short-form video strategy to maintain audience engagement and increase watch time. I was brought in to edit short-form videos, script content ideas, and research trending topics that matched her personal brand voice and niche.

🎯 Objectives

Improve content performance and watch retention.

Align scripts and edits with current TikTok and Instagram trends.

Maintain consistent posting while keeping her voice authentic and relatable.

⚙️ What I Did

Edited short-form videos optimized for virality, pacing, and emotional hook.

Scripted and outlined new video concepts based on keyword and trend analysis.

Used sound trend tracking and audience data insights to plan content angles.

Enhanced storytelling through seamless cuts, color grading, and caption pacing to boost viewer retention.

📈 Results & Impact

Avg. engagement rate increased by 37% (likes, saves, and shares combined).

Watch time improved by 42%, with multiple videos exceeding 20K+ organic views.

Helped establish a repeatable video format, allowing her team to post consistently with less production time.

Identified content pillars that now guide her ongoing strategy for growth.

💡 Key Takeaway

This project proved how powerful it is when video editing, content research, and scriptwriting work together. By connecting data-driven insights with creative direction, I helped Gabriella produce content that performs — not just looks good.