StarryAI is an AI art generator app that allows users to create stunning images and videos from text prompts. With over 40k reviews and a strong App Store presence, their goal was to scale user acquisition with high-performing short-form video ads.

The client wanted engaging, performance-oriented ad creatives for Meta Ads. Each ad needed to:

Highlight StarryAI’s core features (AI art generation, customizability, ownership).

Capture attention in the first 3 seconds with strong hooks.

Drive app downloads and sign-ups.

Creative Direction & Scripting: Developed 3 ad concepts with unique angles (human-centered explainer, futuristic product showcase, and technical motion graphics).

AI Video Prompting: Crafted detailed prompts for StarryAI to generate engaging hook visuals and product shots.

Editing & Post-Production: Combined AI-generated visuals with motion graphics, optimized pacing, and added voiceovers.

Performance Optimization: Structured ads around proven DTC ad frameworks (Hook → Problem/Solution → CTA).

Angle: Relatable pain-point → solution explainer.

Hook: A young woman frustrated with sketching says, “Takes hours to draw? Try THIS instead…”

Execution: Live-action style AI-generated character with VO → transitions into product demo.

Strategy: Emotional + problem/solution framing to connect with creators.

Angle: Product showcase + aspirational.

Hook: Explosive cube of light transforms into surreal AI worlds.

Execution: No humans, just cinematic visuals + voiceover highlighting StarryAI’s capabilities.

Strategy: Pure product flex to establish StarryAI as the most advanced AI art generator.

Angle: Technical & immersive.

Hook: Notebook pages ripple into a vortex leading through multiple fantasy/sci-fi environments.

Execution: Heavy motion graphics + transitions, ends with glowing StarryAI logo.

Strategy: Inspire curiosity with a cinematic journey, positioning StarryAI as limitless.

Successfully delivered 3 unique ad creatives tailored for Meta Ads.

Built first batch of ads to test hooks, pain points, and aspirational angles.

Gained insights from trial analytics → informed stronger second batch (optimized hooks, pacing, and visuals).

Human characters boost engagement for explainer-style ads.

Pure product showcases perform well for tech-savvy users.

Technical motion graphics add authority and elevate brand perception.

This project demonstrated how AI-generated content + expert editing can merge into high-performing ad creatives. By combining StarryAI’s technology with strategic storytelling, I created engaging ads that capture attention, communicate value, and drive action.