Passepartout – Photography Studio Branding

Passepartout is a landau based photography studio. We created a visual identity to showcase the beautiful work!

We created an ultra minimal, thought trough identity that felt premium on every touchpoint and still being flexible enough to not look boring. We archived that by stripping away everything. The identity is solely driven by a custom timeless neogrotesk typeface, black and white color with their corresponding premium materials. The imagery of the artists will come to the front, thus enabling them to drive the identity to the fullest.

With Passepartout being the name we abstract the mission into a simple but memorable mark. The whole brand becomes a frame that lets their work shine. 

Services Branding, Graphic Design, Photography, Typedesign