Studio Fiatal – Interior Designer Branding

Studio Fiatal is a young furniture manufacturer that specializes in the design and creation of unique premium furniture with a focus on high quality and aesthetic. The studio’s goal is to design furniture objects with soul that allows their target audience to express their personality and desire of a nice aesthetic. They manufacture only a small quantity of products and try to establish a timeless design with longevity. All the materials that are used for the objects are locally crafted and sustainable produced along the entire value chain. This supports local companies and the environment. We helped Studio Fiatal to create a unique brand identity system that puts the furniture in the focus and expresses their values, vision and aspiration to their audience.

Solution The conceptual goal was to create a cohesive identity system that puts the beautiful interior objects in the spotlight. We designed an expressive bespoke logotype as the hero element of the visual identity, that’s flexible and can be used as a design element to complement the emotional product photography. The overall look and feel is reduced, timeless, but still not too cold. With that contrast the identity underlines the brands ambition to manufacture interior objects that express the aesthetic style of the audience.

Services

Branding Graphic Design Logodesign Custom Wordmark Webdesign