TOTAL PACKAGE – Branding for a Personal Brand and Podcast

TOTAL PACKAGE is the personal branding and podcast of Dubai based entrepreneur Marcel Grasschopp. His goal was to elevate the perceived value of his Personal Brand, create a cohesive and premium appearance across all channels and gain a following.

Challenge I created the brand strategy, followed by a two weeks brand design sprint with a custom logotype and the full brand design including typography, colors, logo, image style and brand book as the outcome. As the brand is growing I’ve been helping as an integral part of the project. My service include the design of different touchpoints, the creative direction of service providers like video editors and the photography and content creation.

Outcome We archieved a holistic brand image that elevates the Personal Brand and increased the following on the different social media channels. Over 100 positive testimonials on spotify and 1.200 subscribers on Youtube within just 3 months and content that’s far off from mainstream – the numbers are counting. 

Services Branding and Identity Design Graphic Design  Logodesign and Custom Typeface Photography and Content Creation Creative Direction