Krishna Sindhura Hospital is an ongoing under-construction project by Hetero Drugs in Hyderabad, India. They approached me to define the Visual identity of their Hospital.

In our Indian Culture, we’ve both encouraged Science and Spirituality. In Advaita, the non-dual monistic philosophy propounded by Adi Sankara may very well be a place where the scientific world meets that of the cultural, artistic, and spiritual. The relationship between Science and Spirituality is the whole mesh of the Universe blends into ‘One,’ which exhibits itself as many. This follows Advaita’s view that everything is but the manifestation of ‘One’ — The Dancing Nataraja. The beauty and mystery of Nataraja, and the close connection between the dance of vibrations in the quantum theory and the dance of Nataraja.

It is a reminder that despite challenges, struggles or opposition, balance, and simplicity is achievable. Our goal was to establish Trust and Hope to anyone who come across this Logo. To include and display the relationship between Science and Spirituality, the core value was kept in mind which are - Harmony, Balance, Strength, and Healing.

After 4 weeks of brainstorming and extensive research, I was able to validate the assumptions and changes I had made. This project alone helped me understand the process of brand development.