Splash is an energy drink brand. Splash has set out to challenge the drinking culture and pioneer a new and healthier way to socialize. With this in mind, the brand was designed to be playful, energetic and exciting. The funkiness and vibrance inspired the playful colour palette in people's nature. At the same time, the character represents the way playful and joyful people make us feel—whether that be balanced, energised, or simply in control. These were paired with illustrations that embody the energy in youth.