Change Wealth - Private Equity Investment Platform

I built the landing page for Change Wealth in Framer — a sleek, high-conversion one-page site designed to showcase their financial services with clarity, trust, and style.

⤷ Live Preview: [https://changewealth.in/ ]

Change Wealth is a modern financial advisory brand, helping clients plan, grow, and protect their wealth with data-driven strategies and a highly personal touch.

Their mission is simple: make wealth management approachable, transparent, and results-focused

The Change Wealth team needed a conversion-focused one-page landing screen to communicate their brand story and service offering in a single, impactful scroll.

They wanted:

A clean, modern layout in beige, dark green, and brown accents

A strong hero section with a lead capture form

Smooth animations to make the brand feel premium

Optimised mobile experience for on-the-go leads

Easy CMS-based content editing for future updates.

I completed the project in the following steps:

Understanding the brand — I studied their existing identity, typography, and colour palette to ensure the landing page felt cohesive with their vision.

Setting up Framer styles — Imported all brand colours, typography scales, and spacing rules so the site was consistent and easy to maintain.

Building the hero section —

Structuring the flow —

Animations & micro-interactions — Added smooth fades, subtle parallax, and hover effects to make the site feel alive without distracting from the message.

Performance & SEO — Optimised all images, checked Lighthouse scores, and ensured responsive layouts across breakpoints.

Handoff — Delivered the Framer project with documentation so the team can easily tweak content in the future.

CRM Integration for the lead form — Framer’s native form setup didn’t directly connect to the client’s CRM. I solved this by creating a Make.com automation — stored form submissions directly in a spreadsheet/CRM.

Maintaining a premium feel on mobile — The team wanted to keep the rich visuals without slowing load time on mobile. I implemented responsive image loading and asset compression to achieve this.

The landing page now communicates Change Wealth’s unique positioning in under 5 seconds, sets the tone for investor trust, and optimises conversion into the sign-up funnel.

The design is ready for A/B testing with variations in hero messaging and CTA placement.