Be:you is a bold health food brand designed to fuel active, ambitious women—with vibrant visuals, playful slogans, and packaging that feels as empowering as the snack inside.

Be:you is a health food brand creating snack bars for young, active, professional women. The brand champions individuality, confidence, and everyday adventure — delivering health-conscious products wrapped in vibrant, empowering design.

Brand Identity

Strategy

Web Development

Packaging

To create a brand identity that feels aspirational, energetic, and relatable. Be:you needed to stand out on the shelf, appeal to a health-savvy audience, and deliver a strong, motivating message: Be You - For Your Health.

Visual Language Bold and bright colour palettes paired with dynamic patterns inspired by mountain topography, symbolising strength, movement, and elevation.

Illustration & Imagery Playful, empowering visuals of women in action—on the move, on the grind, and always owning their space.

Tone of Voice Confident, cheeky, and supportive. Slogans like “Fuel your hustle” and “Snack like a boss” bring fun and personality to the health space.

Packaging Eye-catching wrappers designed to feel like a motivational boost in your bag. Each variant features different characters and slogans, adding collectability and charm.

Social & Campaign Assets Bold, punchy graphics made for high engagement—perfect for reels, ads, and influencer content.

Brand Toolkit Flexible brand elements including custom patterns, colour combinations, and copy snippets for use across digital and print.

Be:you is more than a health bar—it’s a daily dose of confidence. We created a brand that celebrates ambition, individuality, and wellness with a side of sass. It’s loud, it’s proud, and it’s here to hype you up.