Middle Studio is a Brisbane-based design studio building bold, values-led brands for small businesses, freelancers, and remote-first teams. As both the client and creator, this project was an exercise in applying our own strategic and creative process to bring a purpose-driven studio identity to life.

The brand needed to reflect a balance of clarity and personality—professional but never bland, confident but never corporate. Drawing from our own ethos, we created an identity system that speaks to clients who want to carve their own path without compromising on values or aesthetics.

Brand Identity

Strategy

Copywriting

Website Design

Art Direction

To craft a distinctive studio identity that communicates both creative credibility and a values-first approach. The brand had to stand out in a saturated creative market while staying grounded in clarity, intention, and visual confidence.

Visual Language – Clean, assertive design language using strong grid structures, bold typography, and subtle quirks that break convention without losing clarity.

Colour Palette – A refined black-and-white foundation paired with a spectrum of bold accent colours (Cobalt Blue, Electric Lilac, Punch Red, Signal Orange, Sunbeam Yellow) to express energy, flexibility, and confidence.

Typography – Inter, used across variable weights and sizes to create hierarchy, clarity, and a modern sensibility. Letter spacing and layout were carefully calibrated for visual sharpness.

Copy & Messaging – Language that is clear, confident, and human. Hero statements like "Helping brands stand out, without selling out" communicate our purpose and positioning in plain terms.

Website – Designed and built in Framer to feel intuitive and bold. The site prioritises storytelling, clarity of services, and showcasing work in a visually engaging way.

Social & Launch – Middle Studio launched with a cohesive brand rollout across Instagram and LinkedIn, including a series of animated posts, project teasers, and behind-the-scenes content to build connection and credibility.