Klary | Brand Identity + Social Media Content
Ralitsa Polimenova
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou
When creating a brand identity, I always start with the feeling we want to inspire. What is our brand all about? What do we want to be remembered with? What emotions will make our dream client really get us and want to know more.
For Klary we wanted to create a deep sense of belonging. Connection, simplicity and truth - the kind of values we find in ourselves and in nature. In things that are truly timeless.
The tone of voice is kind, understanding, inspiring and authoritative by sharing words of wisdom presented in a way that truly speaks to the soul.
Simplified social media brand identity
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Posted Mar 21, 2024
Full brand identity and social media content for Klary - spiritual wellbeing space. Including brand essence, colour pallette, logo variations and more.
