When creating a brand identity, I always start with the feeling we want to inspire. What is our brand all about? What do we want to be remembered with? What emotions will make our dream client really get us and want to know more.

For Roman Road Eye Care we wanted to create a deep sense of energy, desire and aspiration. We visualised the feeling of the space and came up with the idea of a light breaking through a spectrum. This led us into creating the vision board full of vintage designer glasses photography, elements that bring fire and majestic energy like the sun. This was not only a brand creation but an interior design visualisation. You can see some of the examples we wanted to incorporate in the space below.

The tone of voice is strong, authoritative, inspirational and incorparates spiritual elements and quotes.