Assisted with the planning and execution of our content calendar for email, SMS and Direct Mail channels. Responsibilities included content planning, design briefing, copywriting, segmentation and targeting, HTML building, personalisation, quality and compliance assurance, and performance reporting. Collaborated closely with design, e-commerce, content and social teams to create cross-channel, timely, relevant and targeted marketing communications for our database. Managed the partnership with Movable Ink for personalised and dynamic content. Utilised Tinyclues for predictive AI segmentation building.

Here are some examples of emails I've developed for Clarins, from ideation to design to copywriting to execution.