Tumzey | Brand + Email Strategy
Ralitsa Polimenova
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou
When creating a brand identity, I always start with the feeling we want to inspire. What is our brand all about? What do we want to be remembered with? What emotions will make our dream client really get us and want to know more.
For Tumzey we wanted to create a deep sense of ease and joy. The freedom of indulging with friends without the repercussions of gut flare ups. The lightness of good colourful, nourishing food and drink.
The tone of voice is energetic, aspirational, healing and carefree.
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Posted Mar 21, 2024
New branding and email marketing strategy for the wellness start-up Tumzey offering a gut health supplement. Logo, brand essence, vision board and content.
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