B2B Tech's Social Media Growth

Lehoa brought me in while shaping a new product and trying to make sense of its market. They needed a marketing brain and spine. We started by growing a real community around the brand and used those signals to reshape identity, language, and focus.

Senior marketing lead across brand and content. I set direction and built the base: market and audience research, user testing, and value proposition. I then led Lehoa’s rebrand end to end — strategy, positioning, visual and verbal identity —and built the communications layer that keeps the brand coherent.

Website copy and structure

Email sequences and onboarding flows

Blog posts (SEO)

Instagram posts and short videos (scripts + edits)

Ad campaigns

Motion explainer videos

E-books and resources for leads and customers

Carousels for Instagram ↓

E-book ↓

Clearer positioning and a coherent brand narrative.

Instagram growth from 0 to 800 organically in a 4 months.

Selected for incubation at Google’s Digital Atelier in Brussels (2023).

Built a 50+ entrepreneur circle that met biweekly for input and co-creation.

Instagram, TikTok, LinkedIn, Facebook

Figma, Canva, Photoshop, Illustrator, Webflow, CapCut, After Effects, Premiere Pro