Full Website Redesign for a Health & Wellness Brand
Rohan | Founder of WisdmLabs
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Posted Dec 4, 2025
A complete redesign for a health & wellness brand, their old website was outdated, and sales were declining. Goal: A modern, credible design that guides action
A Bold, Inclusive, & user-first Website Redesign for a Skin & Hair Care eCommerce Store
Project summary:
Client: Health & Wellness Brand
Industry: DTC wellness / personal care eCommerce
My role: UI/UX Designer & Head Developer
Goal: Modernize the experience, rebuild credibility, and guide visitors back to purchase
Key focus: Calm-but-bold design language, guidance-led UX, highlight product value
Deliverables: Full website redesign, UI/UX design, website development, Product & landing pages
The challenge:
Their products weren’t the problem — the website experience was.
The old site felt outdated, trust wasn’t landing quickly, and the purchase journey didn’t explain value in a way that made people feel confident.
For skin and hair care (wellness), that’s a big deal — visitors want to know how to use it, what to expect, and whether it actually works before they commit.
So the redesign needed to do two things at once: feel premium and credible, and also guide buyers like a helpful routine—not a hard sell.
The key upgrades: What we improved to drive purchases (and why it works)
Calm, bold visual refresh: visual-first layouts, a dark but calm palette, and confident typography to make the brand feel modern yet trustworthy.
Authentic imagery that feels human: Diverse, real-life visuals paired with subtle motion to add warmth without looking “too marketing.”
Guided “patient journey” UX: A process-led page flow that explains the path from problem → routine → results, so visitors know what to do next.
Product pages built for clarity and confidence: Value-led usage guidance and effectiveness cues woven into the layout so buyers don’t have to guess.
Scan-friendly comparisons and benefits: Easy-to-compare product tables and benefit blocks that help users self-select faster.
Category browsing with proof built in: Success percentages and key outcomes surfaced at the category level to keep shoppers moving.
Decision support that feels believable: Before-and-after style results and UGC integrated to reduce hesitation and reinforce credibility.
Results:
A reliable, user-first, and bold website redesign that rebuilds confidence, improves product understanding, and guides visitors smoothly toward purchase.
Skills and deliverables: Web Design • Figma • UI/UX Design • Website Development • eCommerce UX • Subscription-based checkout
Conclusion:
In wellness eCommerce, people don’t buy because a site looks pretty — they buy when they feel informed and confident.
This redesign focused on calm credibility, routine-style guidance, and proof-backed product storytelling — so visitors can choose faster and purchase with less hesitation.
Try a bold, minimal, and user-first website design with a no-cost custom design mockup — Just contact me or book a strategy session here.