Website UI/UX Design on Figma for Financial Services Company
Rohan | Founder of WisdmLabs
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Posted Dec 3, 2025
A custom design crafted for a financial consulting firm where the focus was on creating a modern, professional interface that guides visitors toward conversion.
An Authority-first, Professional Website Design for a Financial B2B Consulting Firm
Project summary:
Client: Accounting Services & Consulting
Firm Industry: B2B Finance
My role: Figma UI/UX Designer
Goal: Build authority, simplify complex information, and drive high-intent enquiries
Key focus: Trust and compliance visibility, scannable service positioning, founder-led credibility, guided enquiry flow
Deliverables: Website UI/UX design in Figma, responsive page layouts, Web Development
The challenge:
Financial consulting sites have a brutal bar: if you don’t look credible in the first 5 seconds, you don’t get the enquiry.
On top of that, buyers are often comparing multiple firms and scanning for proof — recognitions, compliance, track record, and who’s behind the advice.
The challenge was to present detailed services without overwhelming people, while still making the firm feel established and “safe to talk to.”
So the design needed to behave like a guided pitch: authority first, then clarity, then a confident next step.
The key upgrades: What we improved to drive enquiries (and why it works)
A trust-loaded hero that sets the tone immediately: Strong CTA paired with trust messaging and award spotlight so visitors instantly understand “what they do” and “why they’re credible.”
Founder-led expertise, made skimmable: A dedicated credibility block for the founder profile with success metrics, so authority feels personal and real—not faceless.
Compliance made visible (not hidden in fine print): Licenses, recognitions, and compliance badges explained to reduce risk perception early.
Service grid built for scanning, not reading: Spacious layout and an easy-to-skim service grid that turns complex offerings into quick “that’s what I need” recognition.
Proof that reinforces the decision: Testimonials and outcome metrics are placed across key sections, so reassurance builds as users move toward enquiry.
Results:
A modern, authority-driven finance website design that makes complex services easier to understand and gives prospects the confidence to enquire.
Skills and deliverables: Web Design • UI/UX Design • Figma • Responsive Design
Conclusion:
For B2B financial services, the website isn’t just a brochure — it’s a credibility test.
This design focused on visible compliance, founder-backed authority, and a scan-friendly service story — so prospects can trust faster and reach out with confidence.
Try a credible, corporate, and conversion-first website design with a no-cost custom design mockup — Just contact me or book a strategy session here.