Client: DecoLamns (Australia)

Industry: Architecture/Home Furnishing

My role: UI/UX Designer

Goal: Elevate digital presence to match its offline credibility and showcase the quality and versatility of its products

Key focus: Editorial minimalism, material-first storytelling, functional design for architects, and seamless browsing

Deliverables: Full website redesign, interactive product catalog, resource library, showroom experience

The challenge:

DecoLamns had established itself as a leader in the architectural surface materials space, but their digital presence didn’t reflect the same level of craftsmanship and sophistication.

So the goal was to bring the luxury and tactile experience of their showrooms to the digital world and make it easy for professionals to explore, select, and understand the materials they offer.

The key upgrades: What we improved to drive engagement (and why it works)

Timeless editorial minimalism: Clean design inspired by architectural magazines, with large imagery, refined typography, and generous negative space to keep the focus on the product.

Material-first storytelling: Every product is treated as a hero, presented in a gallery-like format to showcase the craftsmanship and beauty of each surface.

Speed and clarity for professional users: Filters and specs designed to give architects and designers the information they need quickly and with minimal friction.

Product-first, not sales-first: Each product page provides detailed specs, color families, and finishes, so professionals can make quick decisions.

Curated design inspiration gallery: A Pinterest-style board showcasing real-world applications to turn DecoLamns from just a supplier into a design partner.

Seamless showroom locator: Designed to make it easier for architects to find nearby showrooms, schedule visits, and order samples with intuitive UI.

Results:

A refined, editorial-inspired website that not only elevates DecoLamns’ brand but also streamlines the user experience for architects, designers, and professionals in the industry. The site is now a premium, design-first digital flagship that simplifies product discovery and builds trust at every touchpoint.

Skills and deliverables: Web Design • UI/UX Design • Interaction Design • Web Development • Content Strategy

Conclusion:

For premium B2B brands like DecoLamns, the digital experience must match the refinement of their product offerings. This redesign delivered a visually stunning, functional site that enhances brand perception, supports professional users, and makes the browsing and purchasing experience as intuitive as possible.

Try a premium, modern, and conversion-focused website design with a no-cost custom design mockup — Just contact me or book a strategy session here.