Local Dog Training Service Landing Page Redesign
Rohan Thakare
A Conversion-led, Trust-first Landing Page Redesign for a Dog Training Business
Project summary:
Client: Legends In Training (Australia)
Industry: Local B2C services (Professional dog training)
My role: UI/UX Mockup Designer
Goal: Build instant trust, give a caring feel, and guide visitors to book sessions
Key focus: Credibility, clarity of packages, and a smoother booking journey
Deliverables: Landing page redesign, UI/UX prototyping, interaction-ready layout
The challenge:
Legends In Training had a solid service — but the landing page felt like a template with the classic local-services problem: visitors scroll, hesitate, and leave.
Page didn’t communicate credibility fast enough.
Service offering wasn’t easy to “choose from,”
The contact form felt like a dead-end instead of a confident next step.
Minimal social proof, UGC, and experience showcase
So the redesign wasn’t about making it “prettier.” It was about making the page feel like a trustworthy trainer introduction with a clear path to booking.
The key upgrades: What we improved to drive bookings (and why it works)
Trust-first hero: A warm, approachable first screen with a clear USP + booking CTA, so visitors feel confident quickly.
Service packages you can actually choose: Clean, comparable package cards that make decisions faster and reduce “what do I pick?” hesitation.
Proof placed at decision points: Testimonials and success stories woven through the page (not buried), so credibility shows up exactly when people start doubting.
Booking flow that feels effortless: Upgraded the form experience into an appointment-style booking step, designed to reduce drop-offs.
Polish that increases perceived professionalism: Subtle hover states and micro-animations to keep the experience modern, interactive, and premium—without feeling distracting.
Results: 2X increase in bookings and engagement time
Conclusion:
For local service businesses like dog training, the landing page has one big job: make a new visitor feel confident enough to take action.
This redesign focused on trust, clarity, and a smoother booking path — so more clicks turned into real sessions.
Try a credible, modern, and conversion-first website design with a no-cost custom design mockup — Just contact me or book a strategy session here.
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Posted Dec 4, 2025
Custom design for a professional dog training company, aimed at boosting engagement and driving bookings, with a modern, interactive, and credible experience.
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