Salt - Brand Launch
Joshua Rodrigues
CHALLENGE
The challenge was to create a dynamic and energetic re-branding of "SaltPay" to be "Salt". There had to be a big build-up and crescendo for the the reveal of the new brand name.
SOLUTION
I implemented kinetic typography with some line animations for added emphasis. Everything was timed to the music for the big reveal. For the symbol graphics for "heart" and "joy" I used custom shape layers and animated the paths to bend as necessary.
CREDITS
Chief of Staff to Co-Founder / Chairman: Josiah Senu
Motion Designer: Joshua Rodrigues
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Posted Mar 28, 2024
Brand launch video for Salt, featuring a big build-up and crescendo for the branding reveal.
