Salt - Brand Launch





CHALLENGE

The challenge was to create a dynamic and energetic re-branding of "SaltPay" to be "Salt". There had to be a big build-up and crescendo for the the reveal of the new brand name.

SOLUTION

I implemented kinetic typography with some line animations for added emphasis. Everything was timed to the music for the big reveal. For the symbol graphics for "heart" and "joy" I used custom shape layers and animated the paths to bend as necessary.

CREDITS

Chief of Staff to Co-Founder / Chairman: Josiah Senu

Motion Designer: Joshua Rodrigues