The challenge was to create an energetic brand launch video for Autonomi. The background animations had to be led by kinetic geometric movements as well as being visually in harmony with the on-screen messaging.
SOLUTION
I centered my attention on animating circles, half-circles and marquises to stay in-line with the Autonomi brand identity. I implemented kinetic animation into each shot to keep a feeling of constant movement and use bezier keyframe interpolation to make each second feel dynamic.
CREDITS
CEO: Sarah Buxton
Motion Designer: Joshua Rodrigues
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Posted Mar 28, 2024
Brand launch video for Autonomi, led by kinetic geometric animated backgrounds.