Creme Egg - Hunt For The White Creme Egg by Joshua RodriguesCreme Egg - Hunt For The White Creme Egg by Joshua Rodrigues

Creme Egg - Hunt For The White Creme Egg

Joshua Rodrigues

2D Animator

Animator

Motion Designer

Adobe After Effects

CHALLENGE

The challenge was to create a series of social ads which drove desirability and urgency to buy Cadbury Creme Eggs through brand engagement. Each ad had to be captivating as it transitioned seamlessly between various slides of text.

SOLUTION

I created a bespoke glitch effect which could be adapted for each transition so that every second of the ad felt fresh. The glitch effect was comprised of different distortion layers for larger blockier glitches, smaller pixelated glitches, and even tiny flickering glitches; together they formed a cohesive glitch effect system.