Aoki Sadaharu French website redesign

Renowned internationally as a pastry chef, his creations skillfully combine his Japanese origins with French tradition. His shops are present in France and Japan.

By analyzing the current website of the pastry chef Sadaharu Aoki, we can see that it does not reflect his expertise, the quality, and the aesthetics of his creations. In fact, the hierarchy and navigation are far from optimal.

The sitemap hierarchy and webflow have been redesigned, and the information has been reorganized to have a smooth, uncluttered, and pleasant navigation. The graphics have been simplified and inspired by Japanese Wagashi, and unified to improve consistency.

Clean, white, matcha green, black sesame, wagashi, Japan, delicacy, sweetness.

From interface design to prototyping, through graphic solutions research, moodboards and benchmarking.