Aoki Sadaharu French website redesign
Nadia Mousaoui
UX / UI Approach
About Sadaharu AOKI:
Renowned internationally as a pastry chef, his creations skillfully combine his Japanese origins with French tradition. His shops are present in France and Japan.
Problems:
By analyzing the current website of the pastry chef Sadaharu Aoki, we can see that it does not reflect his expertise, the quality, and the aesthetics of his creations. In fact, the hierarchy and navigation are far from optimal.
Solutions :
The sitemap hierarchy and webflow have been redesigned, and the information has been reorganized to have a smooth, uncluttered, and pleasant navigation. The graphics have been simplified and inspired by Japanese Wagashi, and unified to improve consistency.
Keywords:
Clean, white, matcha green, black sesame, wagashi, Japan, delicacy, sweetness.
Scope of the project:
From interface design to prototyping, through graphic solutions research, moodboards and benchmarking.
Before
After
Responsive website
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Posted Aug 11, 2023
From interface design to prototyping, through graphic solutions research, moodboards and benchmarking, redesign of the french website for Sadaharu Aoki.
