Schar Gluten-Free Bread Packaging Rebranding
Rebranding Proposal for Schar Gluten-Free Sliced Bread
The project focused on the gluten-free sliced bread line, with the goal of unifying and clarifying the packaging design to improve shelf visibility and enhance brand recognition.
Schar’s existing packaging for their gluten-free sliced bread faced several challenges:
Lack of Visual Unity: The packaging design varied across product lines, creating inconsistency and diluting brand identity.
Low Shelf Visibility: The design struggled to stand out in a competitive market, especially in crowded gluten-free sections.
Excessive Ink Usage: The current design relied heavily on ink, which increased production costs and environmental impact.
Clarity Issues: Key product information, such as “gluten-free” and nutritional benefits, was not prominently displayed, leading to confusion among consumers.
The purpose of this rebranding was to create a cohesive, eye-catching, and sustainable packaging solution that would strengthen Schar’s brand presence while addressing these challenges.
To address the challenges, I developed a comprehensive rebranding strategy that focused on simplicity, sustainability, and shelf impact. Here’s how I approached the project:
1. Unified Visual Identity
Color Coding: a consistent color palette across all Schar gluten-free sliced bread variants. Each product type is assigned a unique but harmonious color, making it easy for consumers to identify their preferred product while maintaining a cohesive brand look.
Typography Hierarchy: streamlined typography to ensure clarity and readability. The brand name “Schar” was emphasized as the focal point, with supporting text in a clean, modern font.
Iconography: simple, intuitive icons were added to highlight key product attributes, making it easier for consumers to quickly understand the product’s benefits.
2. Enhanced Shelf Visibility
Bold Branding: redesigned logo placement to make it more prominent, ensuring that the Schar brand stands out even from a distance.
Contrast and Simplicity: by reducing visual clutter and using high-contrast elements, the packaging now grabs attention without overwhelming the consumer.
Transparency: I incorporated a transparent area on the packaging, allowing customers to see the product inside. This not only builds trust but also adds a tactile and visual appeal.
3. Sustainable Design
Ink Reduction: I minimized the use of ink by opting for a clean, minimalist design. Large areas of the packaging were left unprinted, reducing environmental impact and production costs.
Eco-Friendly Materials: I proposed the use of recyclable and biodegradable materials for the packaging, aligning with Schar’s commitment to sustainability.
4. Improved Clarity and Consumer Experience
Clear Product Information: Key information, such as “gluten-free” and nutritional benefits, was prominently displayed on the front of the packaging. This ensures that consumers can quickly identify the product’s unique selling points.
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Posted Mar 23, 2025
The rebranding proposal addressed Schar’s challenges by creating a packaging design that is visually cohesive, eye-catching, sustainable and consumer-centric.
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