Product concept proposal of canned Cocoa Drink for Valrhona

This is a premium, ready-to-drink canned cocoa beverage made with their iconic range of cocoa blends. This innovative idea, inspired by the coffee cans you can find in Japan, is designed to expand Valrhona’s product line, offering a luxurious and convenient way for consumers to experience their world-class cocoa on the go.

Valrhona is a famous French chocolatier renowned for its exceptional quality, innovation, and dedication to sustainability. Since 1922, the brand has been a trailblazer in the chocolate industry, crafting premium cocoa products that inspire chefs, pastry artists, and chocolate lovers worldwide. With a deep respect for terroir and craftsmanship, Valrhona continues to set the standard for luxury chocolate, making it the perfect brand to inspire a premium ready-to-drink delicious cocoa beverage.

This concept introduces a versatile, dual-purpose canned cocoa drink that caters to modern lifestyles. Made with Valrhona’s signature range of cocoa blends, the beverage offers the same depth of flavor and artistry that the brand is known for, now in a convenient format. Whether enjoyed as a comforting hot beverage or a refreshing cold treat, this product brings Valrhona’s expertise to the ready-to-drink market, targeting adults consummer.

The drink is made using Valrhona’s iconic cocoa blends, such as Guanaja, Caraibe, or Azelia, ensuring a rich, complex flavor profile that reflects the brand’s artisanal excellence.

• Each variant highlights the unique characteristics of the cocoa blend, offering consumers a true taste of Valrhona’s craftsmanship.

The drink is designed to be heated or chilled, making it perfect for any season or occasion.

The product is housed in a sleek, 100% recyclable aluminum can with a matte finish for a premium look and feel.

• A detachable, biodegradable BOPP outer sleeve doubles as a coaster, adding a functional and eco-friendly touch.

This product will stand out in the ready-to-drink market by combining luxury, convenience, and sustainability—a unique offering for Valrhona’s discerning audience.

• The design and branding emphasize the product’s premium positioning, appealing to both loyal Valrhona customers and new audiences.

This ready-to-drink canned cocoa beverage is more than just a product - it’s an experience. By leveraging Valrhona’s reputation for excellence and innovation, this concept has the potential to redefine the ready-to-drink category, offering consumers a luxurious and convenient way to enjoy their favorite cocoa flavors.