Danette’s Paris 2024 Olympic Games Activation Display - Immersive Applications
For the Paris 2024 Olympic Games, Danette sought to create an immersive and interactive fan experience through three key digital applications.
Locker App – Where Athlete Inspiration Meets Fan Interaction
Challenge:
Designing an interface with pre-recorded athlete speeches that feel personal and inspiring. We needed a tablet experience that was simple enough for kids to use, yet deep enough to inspire adults—all while keeping engagement high in a distracting and energetic Olympic fan zone.
Solutions:
Minimalist & Intuitive UI with bold, accessible typography to ensure usability for all age groups.
• From Digital to Physical Engagement by Encouraging fans to write their own cheering messages to athletes, blending digital inspiration with real-world interaction. A dedicated "Support Box" in the display area collected these notes, creating a tangible connection between fans and competitors.
Locker App on stage
"Fano'mètre" – The Ultimate Cheer Challenge
Decibel Rating Cabin – Turning Cheers into Competition
Challenge:
Transform a simple scream into a shareable, competitive spectacle:
Guide visitors through an intuitive, high-energy challenge (yell → measure → win).
Make it instantly engaging for all ages and abilities.
Extend the experience beyond the booth with social sharing & real-world rewards.
Solutions:
Bold typography & visual cues lead users effortlessly through each step.
Real-time decibel meter to hype up participants.
• Inclusive by Design.
Dual-camera setup ensures disabled visitors can participate comfortably.
Clear visual instructions accommodate all users.
Custom photo templates auto-embed the decibel score (perfect for social media).
• Instant Win Game – Fast, Rewarding, and Irresistible
No complicated rules - just one tap to win, instant gratification: Frictionless mobile design for quick play in crowded spaces.
Outside and inside the cabin
Scream interface
Photo template and win instant game
By focusing on intuitive interactions, real-time feedback, and emotional engagement, this UX/UI contributions helped Danette create a memorable Olympic Games activation. Fans enjoyed seamless, fun, and shareable moments - strengthening brand loyalty while celebrating the spirit of the Games.
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Posted Apr 8, 2025
Two digital applications for an immersive, interactive experience that would connect fans with athletes in a fun and engaging way.