Danette’s Interactive Experience - Paris 2024 Club France

Nadia Mousaoui

Danette’s Paris 2024 Olympic Games Activation Display - Immersive Applications

For the Paris 2024 Olympic Games, Danette sought to create an immersive and interactive fan experience through three key digital applications.

Locker App – Where Athlete Inspiration Meets Fan Interaction

Challenge:
Designing an interface with pre-recorded athlete speeches that feel personal and inspiring. We needed a tablet experience that was simple enough for kids to use, yet deep enough to inspire adults—all while keeping engagement high in a distracting and energetic Olympic fan zone.
Solutions:
Minimalist & Intuitive UI with bold, accessible typography to ensure usability for all age groups.
From Digital to Physical Engagement by Encouraging fans to write their own cheering messages to athletes, blending digital inspiration with real-world interaction. A dedicated "Support Box" in the display area collected these notes, creating a tangible connection between fans and competitors.
Locker App on stage
Locker App on stage

"Fano'mètre" – The Ultimate Cheer Challenge

Decibel Rating Cabin – Turning Cheers into Competition
Challenge:
Transform a simple scream into a shareable, competitive spectacle:
Guide visitors through an intuitive, high-energy challenge (yell → measure → win).
Make it instantly engaging for all ages and abilities.
Extend the experience beyond the booth with social sharing & real-world rewards.
Solutions:
Bold typography & visual cues lead users effortlessly through each step.
Real-time decibel meter to hype up participants.
Inclusive by Design.
Dual-camera setup ensures disabled visitors can participate comfortably.
Clear visual instructions accommodate all users.
Custom photo templates auto-embed the decibel score (perfect for social media).
• Instant Win Game – Fast, Rewarding, and Irresistible No complicated rules - just one tap to win, instant gratification: Frictionless mobile design for quick play in crowded spaces.
Outside and inside the cabin
Outside and inside the cabin
Scream interface
Photo template and win instant game
By focusing on intuitive interactions, real-time feedback, and emotional engagement, this UX/UI contributions helped Danette create a memorable Olympic Games activation. Fans enjoyed seamless, fun, and shareable moments - strengthening brand loyalty while celebrating the spirit of the Games.
Like this project
0

Posted Apr 8, 2025

Two digital applications for an immersive, interactive experience that would connect fans with athletes in a fun and engaging way.

Aoki Sadaharu French website redesign
Aoki Sadaharu French website redesign
77-BIT X NFT Paris 2023 Booth
77-BIT X NFT Paris 2023 Booth
EDF Pavillon - Paris 2024
EDF Pavillon - Paris 2024
Schar Gluten-Free Bread Packaging Rebranding
Schar Gluten-Free Bread Packaging Rebranding