3 years after developing the first branding, our lovely friend at The Mindful Step felt is was time to upgrade once more! The overall ethos and main mission of the brand changed. Going from educating and support ambitious entrepreneurs who're working towards a better future in fashion, to expanding to all sorts of areas. This includes food, the arts and culture, wellness, etc... The Mindful Step now contributes to conscious consumerism through a series of events, tours, workshops and a special map for members.

Since we were already a part of the beginning, we took advantage of what worked and what didn't in the past branding, to encompass this new identity.

The logo gets updated to a more cleaner san serif look with a new vibrant colour palette, more in line with the owners vision and personality. The Unbounded font gives it it's edge and makes it standout as a contender for a better future. The whole identity is also given an extra hand with a set of stickers adjacent to the map locations and events that TMS offers. Labels with fundamental keywords also make an appearance to add a finishing touch.