The future is in the children's hands, so this is the best way to let them be a part of the better change. While having a design that is appealing to children was a relevant factor, it was also important to keep the brand modern and sober for the parents. The main idea would be to have the representation of a sense of inspiration and essence of magic at its foundation with the addition of a sustainable future with children having a big part. This all comes together with soothing backgrounds and imagery.