Brand Identity + Website | Female Founder Business by Urška ČokeljBrand Identity + Website | Female Founder Business by Urška Čokelj

Brand Identity + Website | Female Founder Business

Urška Čokelj

Brand Designer

Web Designer

UX Designer

Business Owner

Entrepreneur

Webflow Developer

Web Developer

Figma

Webflow

Šiviljstvo Dolores

Full Branding & Web Design

Brand Identity + Website for Šiviljstvo Dolores

I had the opportunity to create a complete brand identity for Šiviljstvo Dolores, a specialized local tailoring workshop.

The challenge: Limited visual identity, no consistent digital presence, and difficulty communicating the quality and range of services (tailoring, upholstery, and custom fabric work).

The solution: A refined brand identity + a responsive Webflow website designed to highlight craftsmanship, elegance, and professionalism.

Brand Identity

Logo: Elegant wordmark combining a script style for Šiviljstvo with a strong sans-serif DOLORES, supported by a recognizable symbol of a needle passing through the letter D (precision + craftsmanship).

Colors: Soft neutral base with sophisticated purple tones and a warm accent

Typography: Elegant script paired with a clean modern sans-serif for clarity and balance.

Complete visual system with logo variations and brand usage guidelines.

Website

Responsive Webflow website (mobile-first)

Clear presentation of tailoring and upholstery services

Visual portfolio to showcase craftsmanship

Simple contact and inquiry flow

Fast-loading and accessible structure

The result: A timeless and professional brand that reflects traditional craftsmanship while appealing to modern clients. Šiviljstvo Dolores now has a recognizable visual presence that builds trust and attracts local customers.

Client feedback: "The new visual identity perfectly represents the quality of my work. The brand finally feels elegant and professional."

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Posted May 27, 2026

I had the opportunity to create a complete brand identity for Šiviljstvo Dolores, a specialized local tailoring workshop. The project involved designing an elegant yet timeless logo, establishing a sophisticated color palette, and selecting typography that reflects their craftsmanship and attention to detail. The website design was crafted to showcase their expertise in upholstery, foam replacement, and fabric work alongside traditional tailoring services. Built using Webflow, the responsive site highlights their specialized skills and portfolio while providing an intuitive booking system for clients across all devices. This project gave Šiviljstvo Dolores a refined, professional presence that honors traditional craftsmanship while appealing to modern clients seeking quality tailoring and upholstery services in their community.

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