AI avatar UGC campaign for Cloud College

Cloud College wanted to test AI-driven UGC as a scalable alternative to traditional creator content and introduce the brand to a Gen Z audience in a native, social-first way.

Developed a full AI-native UGC video, including scriptwriting, AI avatar creation, voice generation, and lip-sync production. Edited and structured all visual elements, including B-roll, to create a cohesive, platform-native flow.

Validated AI-driven UGC as a viable, scalable content format for social campaigns, delivering a high-quality video aligned with TikTok and Instagram-native storytelling.

Deliverables AI-Driven UGC • Scriptwriting • AI Avatar • Voice Generation • Lip-Sync • Video Editing • B-roll

The goal was to replicate the feeling of authentic creator content while removing traditional production constraints. Instead of treating the AI avatar as a synthetic element, I built the video around the logic of social-native storytelling — pacing, cuts, and structure designed to mimic real UGC behaviour on TikTok.

A key focus was making the avatar feel integrated rather than “generated.” This was achieved through natural script pacing, controlled lip-sync timing, and the careful selection of B-roll to support a continuous narrative flow rather than a segmented AI output.

The final piece sits between performance marketing and experimental AI production, demonstrating how generative tools can be used without losing platform authenticity.