Natacha Lang
Introduction
Project Overview:
Simundia offers an online platform connecting individuals and teams with professional coaches. The redesign focused on improving the coaching session booking process, which is pivotal to the user experience.
Research
User Feedback and Analysis:
Research involved gathering and analyzing feedback from platform users, identifying major usability issues in the booking process such as navigation difficulties and unclear instructions.
Design Challenges
Clarity and Guidance: Users found the original booking process confusing with insufficient guidance.
Efficiency: The booking required many steps and screens, making it cumbersome and time-consuming.
Solution Strategy
Simplification: The process was streamlined to reduce steps and improve clarity.
Enhanced Navigation: Improved user guidance and interface design were implemented to help users move through the booking process efficiently.
Flexibility and Customization: New features were added to allow users more control over their booking details.
Implementation
Prototyping and User Testing:
Design prototypes were tested with users, gathering data to refine the booking process continuously.
Results
Enhanced User Experience: The redesign made the booking process more intuitive and less time-consuming.
Increased Flexibility: Users can now easily modify session details, improving overall satisfaction.
Conclusion
This redesign successfully addressed the pain points of the Simundia booking experience, enhancing usability and flexibility. It stands as a testament to the effectiveness of user-centered design and iterative development in creating efficient digital solutions.