Neutral – Inclusive Skincare Brand Identity
Azul Duran
Project Overview
Neutral is a genderless skincare brand rooted in minimalism, identity, and self-care. The visual identity embraces clarity, confidence, and inclusivity.
Voice & Messaging
The tone is raw and empowering, blending clarity with personality. Campaign lines like “Your skin. Your rules.” speak directly to every body.
Packaging System
The packaging system is clean and adaptable. Each product is color-coded and labeled with clarity to reflect its simplicity and purpose.
Brand Statement
Skin has no gender. Neutral was built to challenge the overcomplicated and over-gendered skincare space with accessible design and a universal message.
Scope of Work
Brand identity
Packaging design
Copywriting
Campaign direction
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Posted May 21, 2025
Inclusive skincare brand built around clarity, packaging, and voice. Designed to be gender-free, modern, and minimal across all touchpoints.
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Timeline
Oct 21, 2024 - Oct 21, 2024
