Edge Works Tulsa – Brand Identity & Website

Project Overview Edge Works Tulsa is a modern knife and tool sharpening brand rooted in Latino pride, craftsmanship, and care. The identity needed to feel industrial yet elevated, blending sharp design with deeper purpose.

Brand Concept The visual identity is minimal, bold, and intentional — pairing strong typography with raw materials and industrial influences. It nods to brutalism while still feeling warm and human.

Voice & Messaging The brand voice is honest, confident, and unpolished in the best way. From bilingual copy to bold statements, the tone reflects the founder’s lived experience — sharp tools, sharper values.

Print & Signage We designed a flexible print system that works across street signage, event displays, and local outreach. It creates visibility without relying on traditional advertising.

Web Experience The website was designed to feel clean, high-impact, and frictionless. Every page guides users through services with clarity — whether booking local sharpening or mailing in tools from across the U.S.

Brand identity

Copywriting

Print + signage

Website design (built in Framer)