Cobalt Bloom – Brand Identity & Packaging System
Azul Duran
Project Summary
Cobalt Bloom is a modern florist concept redefining how flowers are seen and gifted. The brand stands out with bold colors, clean typography, and a fresh take on inclusivity.
The Vision
The goal was to craft a visual identity that feels bold and editorial while remaining grounded and approachable. Every touchpoint was designed to feel intentional, from storefront signage to care tags and packaging.
Scope of Work
Brand identity
Packaging design
Print collateral
Signage and retail visuals
Tagline Development
We created the tagline “Bloom Different” to reflect the brand’s ethos: modern, gender-inclusive, and expressive.
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Posted May 21, 2025
Full identity for a bold, inclusive floral brand. Designed packaging, signage, print, and brand voice to reflect modern values and unique visual language.
Likes
13
Views
60
Timeline
Oct 21, 2024 - Dec 21, 2024
