Cobalt Bloom – Brand Identity & Packaging System

Project Summary Cobalt Bloom is a modern florist concept redefining how flowers are seen and gifted. The brand stands out with bold colors, clean typography, and a fresh take on inclusivity.

The Vision The goal was to craft a visual identity that feels bold and editorial while remaining grounded and approachable. Every touchpoint was designed to feel intentional, from storefront signage to care tags and packaging.

Brand identity

Packaging design

Print collateral

Signage and retail visuals

Tagline Development We created the tagline “Bloom Different” to reflect the brand’s ethos: modern, gender-inclusive, and expressive.