Rebrand, Website Redesign & a Direct Marketing mail-out designs
andre somov
Full Rebrand, Website Re-design & Direct Marketing Piece
When Genesa Corp., a long-standing Vancouver accounting firm, decided it was time to modernize and reposition its brand, it brought me in to lead the complete creative transformation. The firm was preparing for a complete name change, identity overhaul, and revised marketing strategy — under a tight timeline and with the expectation of a cohesive, elevated new image.
What followed was a multi-stage rebranding project that included a new company name, a modern visual identity, a redesigned WordPress website, and a custom direct-marketing piece that introduced Genesa’s renewed positioning to the marketplace.
Challenge
The previous brand lacked clarity and visual personality. Genesa needed a contemporary identity that accurately reflected the scale, professionalism, and forward-thinking nature of their services. The rebrand also had to communicate trust, expertise, and human connection — key values of their leadership team.
The firm wanted:
A new name that captured their purpose and direction.
A modern, distinctive logo and visual system.
A complete website redesign built for clarity, credibility, and long-term growth.
A unique print marketing piece to announce the new brand to existing and prospective clients.
All with a very compressed timeline.
A logo is only the beginning of a brand identity. The real test is how well it works across different applications.
This Genesa brand showcase explores how a single visual identity translates from its original design into everyday products, apparel, packaging, and architectural signage.
The custom typography and three coloured hexagons create a recognizable visual language that carries across different materials, surfaces, and environments.
For me, good branding goes beyond creating an attractive logo. It's about designing an identity that remains consistent, recognizable, and practical wherever it appears.
This short presentation brings that thinking to life through a series of realistic brand applications, showing how one design can become part of a much larger visual identity.
Brand development. Logo design. Brand Guidelines / Colour palette & visual system.
Solution
1. Brand Naming & Logo Design
Through multiple collaborative brainstorming sessions with the leadership team, the firm selected the name Genesa Corp. — a word that suggests genesis, growth, and foundational strength.
I then designed a clean, modern wordmark paired with a simple geometric symbol system in a fresh, professional colour palette. The result is a timeless identity that scales effortlessly across digital and print applications.
2. Website Design (WordPress)
The new Genesa website was built around clarity, organization, and visual storytelling.
Key features include:
A refreshed, consistent visual language
Strong hero imagery and custom photography direction
Clear service pathways for users
A modern, responsive layout that elevates the firm’s credibility
Well-structured content to support long-term SEO
The redesigned site positioned Genesa as a future-focused, people-centric accounting firm.
A custom-designed and printed fold-out direct-marketing piece.
3. Direct Marketing Piece
To launch the new brand, I created a custom fold-out marketing piece — an attention-grabbing, tactile design that communicated the firm’s values, services, and personality.
This piece played a crucial role in introducing the new Genesa brand to the market and helped internal teams present the firm with greater confidence.
Results
The rebrand gave Genesa a unified, modern identity that matched their level of expertise.
The new website provided clarity, credibility, and a dramatically improved user experience.
The strategic print piece strengthened the launch and delivered a memorable first impression.
Genesa emerged with:
A refined, professional brand identity
Strong visual cohesion across all touchpoints
A website that supports long-term growth and client trust
A unique direct-marketing asset that reinforced the firm’s updated positioning
Scope of Work
Branding
Brand development
Logo design
Brand Guidelines / Colour palette & visual system
Web Design
Full WordPress website design
UI/UX direction
Photography style development
Print Design
Custom direct-marketing piece
Art direction
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Posted Nov 25, 2025
Led Genesa Corp.’s full rebrand, complete website redesign, & targeted direct-marketing overhaul to create a stronger, more cohesive & effective brand presence.
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Timeline
Feb 25, 2021 - Oct 25, 2021
