Self-initiated brand concept: a specialty coffee shop, designed and built end to end in Framer.

The idea came from the name. In Spanish, "molido" means ground coffee, and also how worn out you feel after a long shift. So the coffee is ground to match how tired you are: five grind sizes became five levels of tiredness and five drinks.

Signature interaction: turn a hand crank and the word MOLIDO, built from coffee beans, gets ground from whole bean to powder.

Delivered: name, concept and a logo that crumbles, a grind scale that doubles as a tiredness scale, a shift quiz and a weather-based coffee of the day, a 20-minute nap room with live schedule, and a site with a weekly subscription.

Live site: molido.framer.media